SEO (search engine optimization) mistakes can be hard to avoid for new webmasters and companies alike, but if you can't avoid them altogether, you may want to try and work them into your strategy as a trial-and-error process until you find a method that works. Here are some of the most common SEO mistakes, as well as the reasons why they happen. But first, the easiest way to keep from making any of these common SEO mistakes is hire a professional SEO company, like River Falls Media, to handle your latest SEO or digital marketing campaign.
You'll probably be told that it's OK to submit article marketing articles to directories and blogs. While this is true, done incorrectly, this practice could be one of the biggest SEO mistakes out there. While the overall optimization field is always evolving, some techniques are proving quite effective, while others actually do more harm than good in the end. So leave the article marketing to the pros.
Your article should contain plenty of relevant keywords. However, this isn't always a given. What happens is that search engines will penalize webmasters who use too many keywords in their articles, even if they have found the best keywords within the text. In general, the less relevant keywords a particular article contains, the better it is for your ranking. This is one of the more obvious SEO mistakes, but it has also been used against many business owners, leaving them with nowhere near the number of page views they had hoped for.
Using Meta Tags Too Much
Another of the most common SEO mistakes is when webmasters put too much Meta Tags in their articles. In short, meta tags are small tags that appear before the actual text on the page itself. Because Meta Tags have to be included in the body of the article itself, they can become quite annoying to the reader, which is one of the main things that search engines like to see. In general, it's recommended that webmasters limit their usage to two Meta Tags per article, though that doesn't really apply to every single article. However, if you see that your articles have far too many Meta Tags, you might want to consider eliminating them from your strategy altogether, because they can have a negative effect on your rankings.
Not Including Meta Description Tags
Finally, webmasters fail to include meta description tags with every article they write. These are small pieces of text that appear after the title of the article, which describes what the article is about. In a nutshell, meta descriptions describe the author's point by telling readers what the article is all about. While these tags may sound like they're not particularly important, they play a major role in search engine optimization because they determine whether or not people will read an article's text to find the information they're looking for, and thus, determine how highly ranked it is on the search engines.
Everyone Makes Mistakes
So, these are a few of the most common SEO mistakes out there. Keep in mind that these mistakes aren't just the result of one person's bad advice; they've all been done by other people as well, and often have been done by successful businesses themselves. That's why it's crucial that you understand SEO and know exactly what your role is on the internet, so you can avoid these mistakes, and work smarter not harder, and always improve your ranking and search engine positioning for your business online. If you fear making one of these SEO mistakes, give us a call at 301-328-1511 today!