Google Advertising Setup Questionnaire

The following are the steps we will take to create a Google ad campaign

► Define a campaign objective based on the primary purpose of the ad campaign.

► Determine the best audience size and scope based on your target audience demographics and interests.

► Set a budget and schedule for delivering your ads

► Identify and optimize target landing pages

► Create one to three ad group groups with several ad variations in each group

► Review and add negative keywords at the campaign level

► Link the ad campaign to Google Analytics and Google My Business

► Add phone calls, site links, and ad extensions

► Install conversion tracking code

What we need from you:

Business Name

Website Address

Thank you page URL for tracking code installation

Primary Purpose of the Ad Campaign

What message do you want to communicate

Keywords

What keywords do you think are important?

Target Audience (if relevant):

Company Names

Industry

Job Title

Job Skills

Age

Company Size

Job Function

Gender

Geographic Location for Ads

Target Geographic Location for Ads

Zip Codes

Major Metro Areas

Daily Ad Spend

Start and end date for the initial campaign

Start Date

End Date

Website Logins

Username

Password

Google Adwords and Google Analytics

Please add marc@riverfallsmedia.com to your Google Analaytics account with 'editor' level access

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